About J. August

Since 1891, J. August has been a part of the Harvard Square community, serving students, alumni, faculty, families, and visitors from around the world. Located just steps from Harvard Yard, the store has earned a reputation as a trusted destination for officially licensed Harvard apparel, gifts, and keepsakes that celebrate one of the world's most recognizable universities.

Over the decades, Harvard Square has welcomed millions of visitors, each with a different story. Some are beginning their college journey, others are celebrating graduation or returning for reunions, and many are simply exploring one of New England's most historic neighborhoods. J. August has had the privilege of being part of those experiences by helping people take home a lasting reminder of their connection to Harvard.

Our collection reflects the timeless character of the University and the traditions that have shaped campus life for generations. From classic Harvard sweatshirts and t-shirts to hats, outerwear, home décor, drinkware, and unique gifts, every product is chosen to represent the pride and history associated with the Crimson. Whether you're shopping for everyday essentials or a meaningful gift, you'll find merchandise designed for students, alumni, parents, and lifelong Harvard fans alike.

What has always set J. August apart is its commitment to creating a shopping experience that reflects the character of Harvard itself. Rather than simply offering university merchandise, we carefully curate collections that blend classic collegiate style with meaningful keepsakes, allowing every visitor to find something that celebrates their connection to Harvard. That attention to detail is part of what makes J. August a memorable stop for anyone visiting Harvard Square.

In February 2026, Rally House officially became the next steward of J. August, marking a memorable new chapter for a store that had already become an established part of Harvard Square's history. What might have looked like a simple change in ownership felt more like the passing of a torch, as another generation stepped in to carry forward a tradition shaped by years of Crimson pride and countless visits from students, alumni, and tourists.

Whether you're commemorating a milestone, preparing for your first semester, cheering on the Crimson, or revisiting memories from years past, we're proud to continue offering quality, officially licensed merchandise that celebrates the University's legacy.